Exploring the use of technology for better transfer of agricultural knowledge to farmers' workplaces to optimise productivity and performance: the case of table grape farmers in Algeria

The aim of this study is to evaluate the effectiveness of a method combining training videos and mental imagery for transferring knowledge and improving the performance of experts in the agricultural field. Using a qualitative approach, we confirmed that trainees' comprehension, memory and ability to apply their knowledge improved when they combined training videos with mental images. In particular, mental imagery was shown to help trainees understand concepts in depth and apply them in real-life situations. However, it became clear that the trainees' experience, motivation and problem-solving skills were also important factors in knowledge transfer. These results suggest the potential of new training methods for the effective development of human resources in agriculture.