Food Packaging Innovation As A Key Factor To Reduce Environmental Damage. Case Study Emballage Togo Start-up

Packaging is an integral component of the product, offering both protection and value addition. However, growing public awareness is urging consumers to convert to environmentally packaging in order to avoid the negative effects of waste brought on by inconsiderate human conduct. The objective of this work is to shed light on sustainable packaging and its role in reducing environmental damage. This paper proves the interest of Algerian start-ups in the fight against waste by offering eco-friendly packaging. In the theoretical section, we have given a comprehensive definition of sustainable innovative packaging, which we assume is one of the possible solutions for reducing environmental damage. In the empirical section, we developed an interview guide that was introduced to a packaging producing company operating in Algeria under the name of "Emballage Togo" in order to figure out the role of innovative food packaging in reducing waste.